Blog – Prager Microsystems https://www.pragermicrosystems.com Mon, 15 Oct 2018 01:42:29 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 54739286 Leave Your Twitter Marketing to Prager https://www.pragermicrosystems.com/blog/social-media/leave-your-twitter-marketing-to-prager/ Fri, 12 Oct 2018 21:06:19 +0000 https://www.pragermicrosystems.com/?p=8653 While social media marketing has its own overall strategy, the strategy for each platform should be different. What works for Facebook may not work for Pinterest; what works for Pinterest may not work for Instagram. When it comes to Twitter marketing, there are certain actions that need to be taken to help build up your brand. At Prager, we can help you do that with a personalized Twitter marketing strategy.

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Twitter marketing

While social media marketing has its own overall strategy, the strategy for each platform should be different. What works for Facebook may not work for Pinterest; what works for Pinterest may not work for Instagram. When it comes to Twitter marketing, there are certain actions that need to be taken to help build up your brand. At Prager, we can certainly help you do that with a personalized Twitter marketing strategy.

Why Use Twitter?

Before you create a Twitter marketing strategy, it’s important to know what the platform is used for and why your business should be on it. Businesses on Twitter often use it to:

  • Share content
  • Interact with customers
  • Promote products
  • Improve/maintain their reputation

By balancing all of these things on a regular basis, you can maximize your presence on Twitter. At Prager, we can create a strategy that ensures this balance. We’ll not only post original content, we’ll also share content from others. In addition, we’ll communicate with those interested in your business.

A Fast-Paced Platform

Each social media platform is different, which means the amount of activity your business completes will vary. Platforms like Facebook and Instagram are casual and only require a few posts per week. Twitter, however, is a fast-paced social media platform and requires a more active presence. Your Twitter marketing strategy should include posting several times per day in order to reach the most people. Most importantly, your audience should see your tweets.

At Prager we create a Twitter marketing strategy that takes both of these things into consideration. As a result, we make sure these things happen. Our Twitter marketing strategy balances tweets each day that are about:

  • Your company
  • Your products or services
  • Industry news
  • Company or industry images
  • Promotions, discounts, or specials
  • Industry tips and tricks
  • Quotes
  • And more!

Hashtags & Mentions

There are ways to increase your exposure and your connections within a Twitter marketing strategy. Hashtags help you reach individuals interested in your industry, brand, community, niche, location, and/or event. In addition, mentioning other Twitter profiles helps build new connections. At Prager, our Twitter marketing strategy incorporates both of these things. Therefore, we can help you increase your social network.

If you’re interested in a Twitter marketing strategy for your business, talk to our experts. We can create a personalized Twitter marketing strategy. Besides maximizing your social media presence, you’ll enjoy an improved reputation and better connections. In addition, if you’re interested in other social media marketing, we also provide marketing for Facebook, Pinterest, and more.

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How to Disconnect from Work on Your Vacation https://www.pragermicrosystems.com/blog/general/how-to-disconnect-from-work-on-your-vacation/ Fri, 05 Oct 2018 18:05:05 +0000 https://www.pragermicrosystems.com/?p=8641 Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can't seem to disconnect from work while they're away. At our online marketing company, we encourage you to take a vacation and actually vacate your life. Here's how to disconnect from work during your time away.

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online marketing

Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can’t seem to disconnect from work while they’re away. At our online marketing company, we encourage you to take a vacation and actually vacate your life. Here’s how to disconnect from work during your time away:

Get your work done

If you tend to work while you’re on vacation, it’s probably because you didn’t finish everything you needed to get done before you left. Do yourself a favor and make a list of what needs to be completed and what can wait until you get back. Then, make sure you check off everything on the to-be-done list. You’ll earn some peace of mind knowing you’re not missing a deadline.

Have someone replace you

If you’re heavily relied upon at your workplace, our online marketing company knows it can be tough to let go and relax. If possible, establish a chain of command in your absence that can handle your tasks while you’re gone. This way there’s someone taking your place and you won’t feel like you’re leaving your company high and dry.

Determine “emergency”

It’s perfectly fine to tell your clients or coworkers that you’ll be available for emergencies. However, if you’re going to do this, make sure you clearly establish what constitutes an emergency. The last thing you want is for someone to contact you for a simple request or a business question that can easily be taken care of by someone else.

Create an out-of-office message

At our online marketing company, we believe one of the best ways to help you disconnect is by setting up a detailed out-of-message reply for your emails. In the message, you can inform emailers of when you’re leaving, when you’re returning, and whom to talk to in your absence. This way you won’t feel pressured to email back and won’t have to worry about clients expecting a reply.

Limit your phone usage

When you have your phone on hand, it can be hard not to check your work email. To avoid doing so, create a rule for yourself that limits your phone usage. If you’re going down to the pool, leave your phone in your hotel room. Or if you decide to see a tourist attraction, keep your phone in your purse or pocket and only use it to take pictures. Work email shouldn’t keep you from enjoying your time with family or friends.

Ease back into your work life

Before you leave for your vacation, do your best to keep your return to work as calm as possible. Try not to schedule important meetings or activities for the day (or even the day after) you get back. A vacation is all about getting away and if you jump right back into lots of work, you’re going to increase your stress level and make yourself miserable.

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3 Things That Can Help Cut Small Business Costs https://www.pragermicrosystems.com/blog/marketing/3-things-that-can-help-cut-small-business-costs/ Fri, 28 Sep 2018 21:46:30 +0000 https://www.pragermicrosystems.com/?p=8628 Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it's important to keep costs low in order to operate. That's why we wanted to share this article from American Express and USA Today that discusses three ways your small business can cut costs.

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small business

Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it’s important to keep costs low in order to operate. That’s why we wanted to share this article from American Express and USA Today that discusses three ways your small business can cut costs:

“As a business owner, it’s often a struggle to keep costs low to maximize profits. Not every cost can be cut, nor should every cost be cut, as quality should never be sacrificed.

Here are three things you can easily start doing now to help cut costs and start seeing positive results according to other small business owners.

1. Be smart about marketing and advertising

Your customers are your strongest assets to build buzz and excitement. Incentivize word-of-mouth by finding ways to reward clients for the friends and family they introduce to your business. Rewards can include discounts or free products and services. Consider incentives that will drive incremental revenue such as spend X amount on your next visit and get Y.

Collaborating with other businesses in your area is another effective marketing tactic. Consider working with neighboring businesses to fund joint campaigns around key times of year and cross-promote one another. By participating in diverse community events, you can also introduce your business to new audiences that may not stumble upon your business on their own.

“We started an in-house meet-up series called Halfway to Friday where creatives can engage in our space in an unpretentious networking setting and we are partnering with local art non-profit Fleisher Art Memorial,” said Shannon Maldonado, owner of YOWIE, a home and lifestyle boutique in Philadelphia. “I have also worked to be very involved in the neighborhood surrounding my shop and I look forward to growing YOWIE as not just a store but an intersection of design and community.”

2. Review your expenses regularly

It’s super important to review your expenses to ensure you are getting the best rates for the materials and services that you need to run your business, as well as to help cut any unnecessary costs. “While most small business owners know that accepting credit card payments is a cost of doing business, do your research to help ensure you are getting the best rates possible” said Ramon Ray, four-time entrepreneur and best-selling author.

For example, American Express has changed the way it works with small businesses with the introduction of their OptBlue program. With OptBlue, American Express no longer sets the rate, merchant providers do, which means you could find a better rate for your business. Business owners also get the benefits of a single statement for all major card brands they accept, fast deposit into their account, and one contact for all servicing.

“American Express is a huge part of our business,” said Liz Goldberg, owner of the full-service Raleigh-based design firm CAROLYNLEONA. “We know our clients have peace of mind when they use their American Express Card.”

“Offering different payment options is really important because it can help build trust and creates inclusiveness,” said Jacquelyn Thompson, owner of Stella & Nash boutique in Indianapolis. “I like the effort American Express makes to reach out to its merchants and support small businesses. From the window stickers they sent us for our new storefront to Small Business Saturday, you can tell American Express really cares about small businesses.”

American Express actually offers a number of programs that help business owners connect with more customers at no cost. One of the ways they do that is by providing free open/closed signs, hours of operation decals and other items to accepting merchants to show that credit cards are accepted. They also recommend small businesses to Card Members who shop at businesses like theirs. According to American Express, in 2017, the company provided more than 15 million people with recommendations on where to shop.

3. Start negotiating with your vendors

Knowledge is power. It’s important to know your options when you consider what suppliers and vendors you can work with to support your business. If there are any competitors to current suppliers, compare pricing and negotiate to get the lowest cost for your needs. Consider buying in larger quantities if you can get a lower cost per item, but make sure you only buy what you will actually use.

“Working with large clients introduced a new level of volume for us, which introduced cost savings,” said Taylor Ahlmark, owner and founder of Maak Lab, Portland Oregon-based scent lab. “A lot of stuff we deal with are large commodities like olive oil so buying in bulk is key. We seek out vendors that offer savings for bulk orders.”

For new and established business owners, it’s important to be savvy about your finances and constantly evaluate how you can keep costs low and profits high.”

At Prager, we can help you maximize your profits with a marketing program customized for your small business. We offer a variety of marketing solutions that can be tailored to your goals. View our Solutions page or give us a call to discuss a strategy for your small business.

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The Four Main Elements of Email Marketing https://www.pragermicrosystems.com/blog/email-marketing/the-four-elements-of-email-marketing/ Fri, 21 Sep 2018 18:26:08 +0000 http://www.pragermicrosystems.com/?p=6227 If you're planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you'll increase your chance of open rates and in turn, conversions.

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email marketing

If you’re planning out your own email marketing campaign, there are four elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

Before you begin, keep in mind that the biggest enemy of email marketing campaigns is spam filters. Spam filters target unsolicited emails that are constantly sent out by companies, so if you don’t remind your readers to add your email address to their “approved contacts” list, your email may end up in their spam folder.

Content

When it comes to the content of your email, make sure it’s intriguing, captivating and relevant to your subject line. (Be sure to fill in a subject line on each email to avoid the spam folder.) Give your readers a good reason to open up your email – share a great blog post, inform them of an upcoming product, or give them a coupon. The more you pique their interest, the more chance you’ll have of turning them into a customer.

When it comes to subject lines, try out a few to see which captivate your audience. Many times, subject lines that are urgent, interesting, and/or relatable are successful in email marketing campaigns. (For more information, read our blog Are You Using the Right Email Marketing Subject Lines?)

Timing

Timing is also a big factor in the success of an email marketing campaign. This goes for the time of year, time of week, and time of day that’s best for you to send your emails.

If your business is offering special pricing for a holiday, inform your customer well before the special occurs. “One Day Only” events are very popular, but if they don’t open their email until 7 p.m. and your sale is for that day, their “one day only” chance is gone. Instead, give them a few days to anticipate the event by leaving out some specifics. This way, you’ll generate excitement about what is going to happen but still give your customers plenty of time to prepare.

Also – do some research for what time of day and what day of the week your audience checks their email. This way, you’ll be able to send them out at prime time.

Mobile

In today’s technological age, many people are checking their email on mobile devices like tablets and smartphones. With each email you create, consider how it’s going to look on a smaller screen – people aren’t going to want to pinch and drag and zoom in on your email just to be able to read it. Make sure your campaign is mobile-friendly and you could greatly increase your open rates and conversions.

Analytics

Finally, set up a program in your digital marketing campaign to track your email marketing so you can tell how successful it is. Be sure to monitor things like the delivery rate (whether the email was delivered), the open rate (whether the receiver actually opened the email), the unsubscribe rate (whether the subscriber chose to unsubscribe to your emails) and the conversion rate (whether the user read the email and followed a link to your website). At Prager, this is something our digital marketing experts can help with; when you know these things, you can tweak your content and timing in relation.

Email marketing is a very powerful tool – it gives you the opportunity to connect with a huge audience and build relationships with current and potential customers.

If you need help making your email marketing campaign more effective or you are looking to start an email marketing campaign that will help your business excel, contact our digital marketing experts today.

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Quality Assurance vs. Quality Control https://www.pragermicrosystems.com/blog/marketing/quality-assurance-vs-quality-control/ Fri, 14 Sep 2018 21:30:04 +0000 https://www.pragermicrosystems.com/?p=8616 No matter what kind of business you run, it's important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences. 

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digital marketing experts

No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences. Here, our digital marketing experts dive into them:

At a Glance

Quality Assurance: Process used to ensure quality during the course.

Quality Control: Process used to ensure quality of the output.

Quality assurance and quality control focus on two different parts of your company’s process, but are both essential for success. QA is used during the build process while QC is used after the process is complete. In other words, assurance makes sure that the procedure flows as it should and control makes sure that after the procedure is over, the results are successful.

Prevention vs. Identification

When you’re working to improve your bottom line, you need to prevent as many problems as possible – this is where QA comes in. QA focuses on the planning process and can help you avoid problems in the future. For example, when it comes to our web designs, our digital marketing experts test all of the components as we build it. From broken links to missing pixels to content errors and more, our initial QA makes sure everything runs smoothly.

After you move forward with your product, you’ll want to make sure that it performs as it’s expected to – this is where QC comes in. QC focuses on identifying mistakes or sub-par results. As the QC process is performed, it should take note of anything that needs to be addressed and changed in order to meet customer standards.

Benefits of QA & QC

When you take the time to test your product and make sure it meets the right requirements, you’ll have a better chance of satisfying those who use it. Customer satisfaction is just one key to success, but it’s an important one. When your customers are happy, they’re more likely to give you their business in the future and recommend your company to others.

On the time management side, having a QA process and a QC process can help you reduce the amount of time it takes to correct an error after the launch procedure. By catching mistakes early, you can avoid spending money and utilizing resources to fix it later.

At Prager Microsystems, our digital marketing experts have developed a successful QA process that includes an initial QA, a final QA, and an ongoing QA to ensure our work is successful and meets your needs. Learn more about it on our Quality Assurance page.

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15 Fun Facts About Google https://www.pragermicrosystems.com/blog/general/search-engines/15-fun-facts-about-google/ Fri, 07 Sep 2018 20:52:32 +0000 https://www.pragermicrosystems.com/?p=8609 Google celebrated its 20th anniversary this past week and in honor of the search engine's birthday, our digital marketing experts thought we'd put together a list of fun facts about Google.

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digital marketing experts

Google celebrated its 20th anniversary this past week and in honor of the search engine’s birthday, our digital marketing experts thought we’d put together a list of fun facts about Google:

  • Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. (Wikipedia)
  • The domain name for Google was registered on September 15, 1997 and incorporated almost a year later, on September 4, 1998. (Wikipedia)
  • Google’s initial investment was from Sun Microsystems co-founder Andy Bechtolsheim for $100,000. (Global News)
  • The name “Google” is a play on the word “googol,” a mathematical term represented by the numeral one followed by 100 zeros. (Entrepreneur)
  • By the summer of 2002, Yahoo tried to acquire Google for $3 billion, but Google reportedly turned down the deal as it felt it was worth at least $5 billion. (The Verge)
  • When Google initially went public in 2004, it priced its stock at $85 a share. It sold 19,605,052 shares. (The Verge)
  • The company’s first workspace was Susan Wojcicki’s garage on Santa Margarita Ave. She was Google’s first marketing manager and is now the CEO of YouTube. (Entrepreneur)
  • In 2006, Google bought YouTube for a $1.65 billion after outbidding companies like Microsoft, Viacom, and Yahoo. (The Verge)
  • Google unveiled Gmail on April Fool’s Day in 2004. The announcement was wackily-worded and was widely misconstrued as a hoax. (Entrepreneur)
  • In 2010, Google made its introduction into the self-driving car world when it rolled out a fleet of seven Toyota Priuses that were outfitted with sensors and artificial intelligence. (The Verge)
  • Page and Brin originally nicknamed their new search engine “BackRub”, because the system checked backlinks to estimate the importance of a site. (Wikipedia)
  • Google Maps was introduced in 2005, but it wasn’t until 2009 that the company incorporated turn-by-turn GPS navigation. (The Verge)
  • The first 10 language versions of Google available to the public were: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish. (Entrepreneur)
  • At Google’s headquarters (called “Googleplex”), there are workout rooms, washers and dryers, a massage room, assorted video games, table football, a baby grand piano, a billiard table, and ping pong tables throughout the campus. (Wikipedia)
  • Today, the search engine and its sibling companies (all under the holding company Alphabet) are collectively worth $800 billion. (Global News)

Have any facts about Google that you’d like to share? Our digital marketing experts would love to hear them!

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Virtual vs. Face-to-Face Communication https://www.pragermicrosystems.com/blog/general/virtual-vs-face-to-face-communication/ Wed, 29 Aug 2018 14:30:36 +0000 http://www.pragermicrosystems.com/?p=8241 In an age where technology has become one of the most prominent things in our everyday lives, it's hard to look past the idea of virtual communication when it comes to running a business - especially if you have employees who work from home or clients in other areas of the country.

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digital marketing company

In an age where technology has become one of the most prominent things in our everyday lives, it’s hard to look past the idea of virtual communication when it comes to running a business – especially if you have employees who work from home or clients in other areas of the country.

Here, our digital marketing company takes a look at the advantages of each form of communication:

VIRTUAL

Pros

The traditional 9-5 work day is becoming less traditional, and virtual communication lets you talk to your employees even if they’re on different work schedules. It also comes in handy for clients who are in different time zones than your small business.

Virtual communication lets you talk to people no matter what location they’re in. This is especially helpful if you want to have a meeting between employees at various branch locations or with clients in another city or state.

Because technology lets us send a near endless amount of documents, spreadsheets, guidelines, etc., it’s easier to organize and share all of the information you want to when you communicate virtually.

FACE-TO-FACE

Pros

When you communicate with someone face-to-face, you can actively see their level of focus in your conversation. When you know someone is engaged, you can communicate more easily.

Face-to-face communication helps you build personal relationships with your employees or clients. Being able to reassure them with a touch or a facial expression can help you gain their trust.

Like everything in the technological world, your virtual communication platform can experience glitches or problems that can hinder or postpone your meeting. When you’re physically present in a room with someone, however, not much can stop your communication.

So – which method of communication do you prefer? And why? Our digital marketing company would love to hear about it.

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Study Shows That 97% of Business Owners Believe Reputation Management Is Important https://www.pragermicrosystems.com/blog/reputation-management/study-shows-that-97-of-business-owners-believe-reputation-management-is-important/ Tue, 21 Aug 2018 17:08:38 +0000 https://www.pragermicrosystems.com/?p=8593 When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it's bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.

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digital marketing company

When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management:

“Online reputation management has long been a topic of conversation and concern for business owners but TripAdvisor’s latest study shows just how quickly we’ve reached the tipping point.

The 2018 study (launched in partnership with Ipsos MORI) asked travel business owners and operators in the U.S. and around the globe about the key industry trends that are top of mind for them this year.

Respondents made clear the outsized importance of maintaining a positive online footprint and digitally engaging with their current and potential customers. Of particular note, 97 percent said online reputation management is important to their business. The same was true of online reviews (98 percent) and social presence (92 percent).

These trends are not unique to businesses in travel and hospitality. Buyers in all industries (including B2B customers) are using digital content and online search to make their purchasing decisions. Even startups seeking investment must worry about what investors find online.

“What’s clear is that the overwhelming majority of owners and operators are concerned about their presence online and how they are using mobile and social platforms to attract the right consumers,” said Martin Verdon-Roe, vice president of business-to-business product of TripAdvisor, in the press release.

Business owners looking to take control of their online presence would be wise to put the following activities at the top of their list.

Do a Deep Audit Of Your Online Reputation

What do customers find when they Google your company? Ideally, they are presented with a clean, impressive, up-to-date list of positive websites, news articles and online profiles. If not, that subpar first impression might be the reason you miss your next customer.

In fact, businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results. Three negative articles can cause that number to jump to 59.2 percent.

As scary as that is, negative articles aren’t the only risk factor you ought to be worried about.

For example, are there inconsistencies or confusing calls to action across your digital footprint? Are your web assets kept active and relevant or do they look like digital tombstones with cobwebs that need dusting? Do you have old tweets or images from jokes long forgotten that might be taken out of context?

You can do much of this auditing manually, digging through search results, images, and old social media posts, or look to professional help for a serious deep dive…

To continue the process, set up Google Alerts for your company’s name, key executives, and related industry terms. You can also use media monitoring tools like Mention or Cision for a more robust brand tracking system.

Make Better Use Of Online Reviews

Review platforms come in all shapes and sizes, and they are important for different reasons. Employee-facing review platforms like Glassdoor and Indeed will impact your recruitment efforts while customer-facing platforms like Yelp and Google are more likely to impact sales.

There are also sector-specific platforms too. For those in the hospitality and travel industries, TripAdvisor is an obvious choice. Patients rate their doctors on HealthGrades while lawyers earn reviews on Avvo.

The benefits of an active and positive review profile are hard to overstate, and the reason is simple: 84 percent of people trust online reviews as much as a personal recommendation. Unfortunately, self-motivated reviewers are more likely to be dissatisfied, leaving many businesses’ review pages with a misrepresentative collection of poor reviews.

If that sounds like you, don’t panic. Defending against an inherent negative review bias is possible, though it does require patience and hard work. It boils down to proactively and consistently prompting employees and customers for reviews to showcase a more authentic representation of the company in the long term.

But the very first step is incredibly simple: claiming your online listings. It’s the verification process by which you prove that you represent the business is question. If you haven’t done that yet, you’re missing out on a valuable opportunity to showcase accurate business information, respond to online reviews, and ultimately control your online reputation.

Publish Content That Customers Find Valuable

When decision makers were asked why they selected a particular vendor, 75 percent said the winning vendor’s content had a significant impact on their buying decisions.

Perhaps that’s not surprising, given that buyers in all industries are using digital content now to research and inform their purchasing decisions. Customers today actually progress more than 70 percent of the way through the decision-making process on their own before ever engaging a sales representative.

Companies without a strong digital content strategy risk losing buyer awareness, and ultimately, sales opportunities. Customers will simply find answers to their questions elsewhere.

There’s no one right way to produce digital content — some customers find more value in white papers and webinars while others prefer case studies and blog posts. Some brands entertain better while others focus on education. Test different styles, media, and formats and let the data be your guide as you refine the process.

Social Media: A Window Of Opportunity

If you want to control the messaging that customers and potential employees receive, your social media tactics can’t be treated as an afterthought. Think of your social media profiles like the windows into your company’s operations. Inactive or nonexistent platforms are like boarded-up windows — they don’t show anything and are often a cause for concern.

But a well-managed group of social media profiles showcases the very best your company has to offer. They highlight your company’s culture and personality, industry news and updates, and valuable company content.

It also has the benefit of keeping you top of mind with customers who have shown enough interest to follow and engage with your channels.

Of course, you can’t control messaging on a platform you don’t have access to. It’s a good idea to register your brand’s name on as many social media channels as possible. When today’s new, fringe platform becomes the next Facebook in two years, you’ll be thankful you reserved your brand’s name when you did.

That doesn’t mean you need to be active across a hundred different channels. Take a similar approach to social media as you do with your content: try out the platforms your audience is most likely to care about, and refine the process as you go along.

Don’t Forget Your Executives

What do potential customers, investors, and employees all have in common?

They are people, and people tend to care about the people behind the brand — not just the brand itself. Depending on the brand, the CEO and other key executives may get searched as much as the brand itself, if not more. And global executives estimate that 44 percent of a company’s market value is attributable to CEO reputation. That’s a lot to be riding on an executive’s image.

Given the impact, it’s worth auditing your executives’ digital footprints from the perspective of your future business partners, employees, and customers. As you review, ask yourself: Who is running this company? Can I identify any external credibility? Why would I want to work with them?

The extent to which you are able to answer these questions will inform what else needs to be done to improve their online presence. If search results only highlight previous jobs, you’ll want to produce content that ties them to their current position at your company. If there is a distinct lack of external credibility, bylines and mentions in third-party publications may be the way to go.

For the behind-the-scenes executive, there’s a certain level of unease in focusing on personal branding. That’s normal; it can feel odd to put yourself out there. But remember that growth often requires a certain level of discomfort. Much like networking with colleagues, or holding meetings with key stakeholders, you have to do what’s best for the bottom line, even when it feels uncomfortable.

Accepting and Working Through Discomfort

That feeling of discomfort is actually a fairly common theme when it comes to managing a brand’s online reputation because there are always elements beyond one’s control. Negative reviews may be completely unfair, your search results can shift from week to week, and crises may pop up without a moment’s notice.

The fact that a brand’s online reputation is never fully controllable is what makes it so valuable and trustworthy. It’s why 97 percent of business owners agree online reputation is a top priority today.

Merely because some things remain out of our control does not mean everything is uncontrollable. Companies that use the tools at their disposal are the ones who will find their online reputation most accurately reflects the narrative they prefer.”

From listings to reviews to social media and more, our digital marketing company can help you improve your reputation management process and make sure that you’re giving the right impression to your customers. Contact us today for more information.

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3 Ways We Take Web Analytics Even Further https://www.pragermicrosystems.com/blog/web-analytics/3-ways-we-take-web-analytics-even-further/ Fri, 17 Aug 2018 13:15:00 +0000 https://www.pragermicrosystems.com/?p=8590 One of the best ways to track your marketing campaign's success is through the web analytics program that we offer to all of our clients. When you know the details of your website, you can track conversion rates, traffic statistics, your ranking in search engine results, and keyword phrases for your industry.

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digital marketing experts

One of the best ways to track your marketing campaign’s success is through the web analytics program that we offer to all of our clients. When you know the details of your website, you can track conversion rates, traffic statistics, your ranking in search engine results, and keyword phrases for your industry.

Our digital marketing experts have taken it a step further, however, with three additional analytics services that give you even more insight into your business’s success:

Multivariate Testing

Say you have two different images that you want to put on the homepage of your website, but you aren’t sure which one your visitors will relate to more. With multivariate testing, we can create two versions of your website and use a different image on each. Then, we’ll track each image to see which one converts better and use that one as the final choice.

What’s great about multivariate testing is you can test virtually anything – from the color of a call-to-action button to the wording of a headline to the information required on a “contact us” form and more, to see exactly what people like.

Conversion Tracking

The easiest way to sell your product or service successfully is to understand your typical customer. With conversion tracking, you can track the behavior of your website visitors. You’ll be able to tell how they got to your website (whether they clicked on a paid ad, a social media post, etc.), then where they went after that. We’ll be able to tell you which pages they clicked on, how long they stayed on each page, and whether they filled out a form or not. When you know where your visitors tend to go, you can put your most important information there.

Voice Analytics

Does your business rely on a sales team to build a profit? If this is the case, but you haven’t been doing very well, we can implement voice analytics. With this program, you can record each and every phone call your sales team makes, then play it back and listen to it. This gives you the opportunity to evaluate your individuals to see where they can improve.

You can also use these phone calls as training tools for current or new employees. You can share examples of good sales conversations and bad sales conversations to create a model for their efforts.

When you put all three of these services together and then pair them with our standard web analytics, you’ll get virtually endless insight into what makes your business succeed. Visit our analytics page for more information or contact our digital marketing experts.

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Get a Head Start on Your Fall SEO https://www.pragermicrosystems.com/blog/search-engine-optimization/get-a-head-start-on-your-fall-seo/ Thu, 09 Aug 2018 19:07:04 +0000 https://www.pragermicrosystems.com/?p=8602 At Prager, we know that for most companies, business slows down in the summer - people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But summer is coming to an end and if your company is ready for fall, you could see more revenue. Now is a great time to get a head start on your fall SEO, with these tactics.

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search engine optimization

At Prager, we know that for most companies, business slows down in the summer – people have better things to do than to surf the web, like go to the beach, host a barbecue, take the kids to the water park, and more. But summer is coming to an end and if your website is ready for fall, you could see an increase in revenue. Now is a great time to get a head start on your fall search engine optimization, with these tactics:

Create a Content Plan

Search engines love new and unique content, but it may be hard for you to find the time to write it. By creating a plan for the fall, you’ll have a strategy that will help you stay on track and constantly produce new content. Plus, new content will not only give search engines more pages to index, it will increase your credibility among your audience.

Review Your Title and Description Tags

Title tags and description tags help search engines index your website pages and are a great opportunity to include targeted keyword phrases. For the fall, review all of the pages on your website and make sure each has a title tag and a description tag. They should be a good length (for title tags, 70 or fewer characters; for description tags, 150-160 characters.) They should also be optimized for the keyword phrase(s) that you want to rank for most – just try to avoid keyword phrases with articles, prepositions, pronouns, particles, and conjunctions in them, since those words aren’t read by search engines.

Make Your Website Faster

In today’s fast-paced world, internet users don’t have the patience to wait for a slow website. If your website takes too long to load, you risk losing your visitors and in turn, losing business. In fact, in a study done by Amazon, the company found that every delayed second their website loads, they lose one percent of their revenue. Don’t let that happen to you – evaluate your website and get rid of anything that may be slowing down its load time, including too-large pictures, render-blocking JavaScript or HTML/CSS, unneeded plugins, and more.

Re-analyze Your Competitors

Times change quickly, which means your competitors may not be marketing their businesses like they once were. Take some times to re-analyze their marketing strategies and practices that have proved successful and compare them to yours. Then, before you launch into the fall, fine-tune your strategies to create a forward-thinking model.

At Prager, search engine optimization is one of the many things we do best. We can help you create a successful, tailored strategy for your company. Give us a call to learn more.

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